Bricking myself or not

According to Ssense.com (yes, with two esses, if that’s how you spell two esses) Brick has become “a Status Symbol for the Aspirationally Offline”.

According to Kate Lindsay,

This year we’re friction-maxxing. We’re digital detoxing. We’re living analog and reading books and magazines. If there ever were a sign that social media has broken our brains, it’s that we’ve had to rebrand real life over and over again to try and get ourselves off of it. There have been no shortage of products created to meet us on this journey: dumb phones, Light Phones, and screen-reducing apps like Opal, to name a few, all with plenty of users who bravely use their waning minutes online to post about their newfound discipline.

But one tool, in particular, has succeeded in capitalizing off of this moment more than the competition. A two-by-two inch plastic device that’s now somewhat of a status symbol for the aspirationally offline: Brick, a tiny plastic square that requires users to tap it with their phones in order to access social media.

She points out that “accusations of “performative onlineness” can accompany these digital detox declarations, as Vogue deems “unplugging” a new “luxury currency.”

“I do find it funny when I’m doomscrolling on my phone and all I see are videos of people talking about how much happier they are now that they’re never on their phone,” Lexi Merritt, a 31-year-old user, says. “We’re all at the same party here!”

You can read the whole article if you click here” if you click here, and you can learn more than you possibly need to know about Brick if you click here.